In the first half of 2024, roughly 6.2 percent of online sales in beauty came from social commerce in North America. Of this, TikTok Shop contributed to the largest market share with around 2.6 percent, followed by Temu and eBay with 1.5 and 1.2 percent respectively.
Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024
Characteristic
Market share of all beauty e-commerce transactions
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NielsenIQ. (August 8, 2024). Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/
NielsenIQ. "Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024." Chart. August 8, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/
NielsenIQ. (2024). Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/
NielsenIQ. "Main Social Media Platforms Capturing Beauty E-commerce Market Share in North America in First Half of 2024." Statista, Statista Inc., 8 Aug 2024, https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/
NielsenIQ, Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024 Statista, https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/ (last visited December 22, 2024)
Main social media platforms capturing beauty e-commerce market share in North America in first half of 2024 [Graph], NielsenIQ, August 8, 2024. [Online]. Available: https://www.statista.com/statistics/1536736/north-america-social-commerce-market-share-beauty/
