In 2023, around 19 percent of respondents used influencers on social media as a source of information regarding clothing and fashion. Other areas in which content consumer trusted influencers for information included fitness and food. However, the largest share of respondents, with 45 percent, did find influencers useful as a source of information.
For which topics are social media influencers useful as a source of information, if at all?
This question was asked in the survey with the following wording: “In your opinion, which of the following topics are social media influencers useful as a source of information, if any? Please select all that apply.”
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YouGov. (August 31, 2024). For which topics are social media influencers useful as a source of information, if at all? [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1536729/influencers-information-source-germany/
YouGov. "For which topics are social media influencers useful as a source of information, if at all?." Chart. August 31, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1536729/influencers-information-source-germany/
YouGov. (2024). For which topics are social media influencers useful as a source of information, if at all?. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1536729/influencers-information-source-germany/
YouGov. "For Which Topics Are Social Media Influencers Useful as a Source of Information, If at All?." Statista, Statista Inc., 31 Aug 2024, https://www.statista.com/statistics/1536729/influencers-information-source-germany/
YouGov, For which topics are social media influencers useful as a source of information, if at all? Statista, https://www.statista.com/statistics/1536729/influencers-information-source-germany/ (last visited November 22, 2024)
For which topics are social media influencers useful as a source of information, if at all? [Graph], YouGov, August 31, 2024. [Online]. Available: https://www.statista.com/statistics/1536729/influencers-information-source-germany/
