In 2023, digital advertising accounted for almost one-third (or 32 percent) of Ecuador's total ad spending, up from only five percent in 2015. The source projected that the online ad share would continue to rise toward the end of the decade, reaching 46 percent by 2028. Ecuador's digital ad expenditure amounted to 153 million U.S. dollars in 2023.
Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028
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Adlatina. (July 22, 2024). Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/
Adlatina. "Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028." Chart. July 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/
Adlatina. (2024). Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/
Adlatina. "Digital Advertising as a Share of Total Ad Spending in Ecuador in 2015, 2023, and 2028." Statista, Statista Inc., 22 Jul 2024, https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/
Adlatina, Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028 Statista, https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/ (last visited December 22, 2024)
Digital advertising as a share of total ad spending in Ecuador in 2015, 2023, and 2028 [Graph], Adlatina, July 22, 2024. [Online]. Available: https://www.statista.com/statistics/1536728/digital-share-advertising-spending-ecuador/
