Favorite kinds of deals during Black Friday in the United States 2024

Published by
D. Tighe,
Nov 15, 2024

In late 2024, about six in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a third of those who intended to shop during these events liked deals that offer cash back or gift cards.

Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024

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Release date

November 2024

Region

United States

Survey time period

October 2024

Number of respondents

1,101*

Age group

18-75 years

Special properties

Consumers who will definitely or probably shop during these events.

Supplementary notes

Survey type not specified by source.

Multiple answers were possible.

* Total number of survey respondents in the U.S. including those who will not shop during major sales events.

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