In late 2024, about six in ten consumers in the United States said they liked deals with discounts on everything (clearly displayed in percentages) the most when shopping during Black Friday, cyber Monday, or Singles' Day. About a third of those who intended to shop during these events liked deals that offer cash back or gift cards.
Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024
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BCG. (November 13, 2024). Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/
BCG. "Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024." Chart. November 13, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/
BCG. (2024). Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/
BCG. "Preferred Type of Deal during Black Friday/Cyber Monday/Singles' Day among Consumers in The United States in 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/
BCG, Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024 Statista, https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/ (last visited December 20, 2024)
Preferred type of deal during Black Friday/Cyber Monday/Singles' Day among consumers in the United States in 2024 [Graph], BCG, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1536660/favorite-kinds-of-deals-during-black-friday-usa/