In late 2024, less than one in 10 consumers in the United Kingdom (UK) said they had used generative AI while shopping during Black Friday, Cyber Monday, or Singles' Day before. That said, a considerable share of those who had not tried GenAI tools (e.g., ChatGPT or Gemini) during major sales event shopping journeys planned to give it a shot in 2024.
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (November 13, 2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024." Chart. November 13, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. (2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in The United Kingdom in 2024." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024 Statista, https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/ (last visited December 19, 2024)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2024 [Graph], BCG, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
