According to a survey carried out in 2024, over half of consumers enrolled in loyalty programs in Italy used only the digital loyalty card when grocery shopping. Another 35 percent only possessed a physical card, while 12 percent utilized both.
Share of consumers having a physical or digital grocery loyalty card in Italy in 2024
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Osservatorio Fedeltà. (October 20, 2024). Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà. "Share of consumers having a physical or digital grocery loyalty card in Italy in 2024." Chart. October 20, 2024. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà. (2024). Share of consumers having a physical or digital grocery loyalty card in Italy in 2024. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà. "Share of Consumers Having a Physical or Digital Grocery Loyalty Card in Italy in 2024." Statista, Statista Inc., 20 Oct 2024, https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
Osservatorio Fedeltà, Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 Statista, https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/ (last visited January 09, 2025)
Share of consumers having a physical or digital grocery loyalty card in Italy in 2024 [Graph], Osservatorio Fedeltà, October 20, 2024. [Online]. Available: https://www.statista.com/statistics/1536641/physical-or-digital-grocery-loyalty-card-consumers-italy/
