During a July 2024 survey among public relations (PR) professionals in the United States and Canada, approximately 42 percent said they did not use generative artificial intelligence (GenAI) to craft press release content but were open to doing so in the near future. Almost one-third (or 32 percent) stated they did not use nor plan to adopt GenAI, while 26 percent reported using the technology to produce press releases. According to the same study, PRs' leading press release-related challenge in the U.S. and Canada was not generating the anticipated pickup.
Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024
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PR Newswire. (September 18, 2024). Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 [Graph]. In Statista. Retrieved December 05, 2024, from https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. "Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024." Chart. September 18, 2024. Statista. Accessed December 05, 2024. https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. (2024). Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024. Statista. Statista Inc.. Accessed: December 05, 2024. https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire. "Percentage of Public Relations (Pr) Professionals Using Generative Artificial Intelligence (Genai) to Craft Press Release Content in The United States and Canada as of July 2024." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/
PR Newswire, Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 Statista, https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/ (last visited December 05, 2024)
Percentage of public relations (PR) professionals using generative artificial intelligence (GenAI) to craft press release content in the United States and Canada as of July 2024 [Graph], PR Newswire, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/1536632/pr-using-genai-press-releases-united-states-canada/
