E-commerce penetration rate SEA 2023
In 2023, the penetration rate of e-commerce in Southeast Asia was highest in Thailand, with almost 67 percent. Malaysia followed with a penetration rate of about 61.9 percent.
E-commerce penetration rate in Southeast Asia in 2023
Source
In cooperation with
Release date
May 2024
More information
Region
Asia, Indonesia, Malaysia, Philippines, Vietnam, Thailand
Survey time period
2023
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* For commercial use only
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Starter Account
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TMO Group. (May 30, 2024). E-commerce penetration rate in Southeast Asia in 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/
TMO Group. "E-commerce penetration rate in Southeast Asia in 2023." Chart. May 30, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/
TMO Group. (2024). E-commerce penetration rate in Southeast Asia in 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/
TMO Group. "E-commerce Penetration Rate in Southeast Asia in 2023." Statista, Statista Inc., 30 May 2024, https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/
TMO Group, E-commerce penetration rate in Southeast Asia in 2023 Statista, https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/ (last visited January 06, 2025)
E-commerce penetration rate in Southeast Asia in 2023 [Graph], TMO Group, May 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536526/sea-e-commerce-penetration-rate/