During a 2024 global survey, over half (or 51 percent) of responding consumers chose the lack of a human being to connect with as a concern around brands using artificial intelligence (AI), up from 48.9 percent of the respondents a year earlier. Approximately 44 percent mentioned job losses, while 43 percent cited the misuse of their personal data.
Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* Statista calculated 2023 figures based on the source's data.
** Number of respondents in 2024.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Statista. (November 14, 2024). Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/
Statista. "Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024." Chart. November 14, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/
Statista. (2024). Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/
Statista. "Consumers' Leading Concerns around Brands Using Artificial Intelligence (Ai) Worldwide in 3rd Quarter 2023 and 3rd Quarter 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/
Statista, Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024 Statista, https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/ (last visited December 23, 2024)
Consumers' leading concerns around brands using artificial intelligence (AI) worldwide in 3rd quarter 2023 and 3rd quarter 2024 [Graph], Statista, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1536458/consumer-concern-brands-ai-usage/
