During a 2024 global survey, a little more than one-quarter – or 26 percent – of responding consumers said they trusted brands generally to use artificial intelligence (AI) responsibly.
Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* Statista calculated the figure based on the source's data.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Statista. (November 14, 2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/
Statista. "Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024." Chart. November 14, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/
Statista. (2024). Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/
Statista. "Percentage of Consumers Trusting Brands Generally to Use Artificial Intelligence (Ai) Responsibly Worldwide as of 3rd Quarter 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/
Statista, Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/ (last visited December 23, 2024)
Percentage of consumers trusting brands generally to use artificial intelligence (AI) responsibly worldwide as of 3rd quarter 2024 [Graph], Statista, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1536451/consumers-trust-brands-using-ai/
