During a 2024 global survey, approximately 46 percent of responding consumers expressed comfort around brands using artificial intelligence (AI). A year earlier, that share stood at nearly 60 percent.
Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
* Statista calculated the 2023 figure based on the source's data.
** Number of respondents in 2024.
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Statista. (November 14, 2024). Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/
Statista. "Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024." Chart. November 14, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/
Statista. (2024). Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/
Statista. "Consumers' Comfort around Brands Using Artificial Intelligence (Ai) Worldwide in 2023 and 2024." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/
Statista, Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 Statista, https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/ (last visited December 23, 2024)
Consumers' comfort around brands using artificial intelligence (AI) worldwide in 2023 and 2024 [Graph], Statista, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1536448/consumers-comfort-brands-using-ai/
