During a global survey in the third quarter of 2024, approximately 64 percent of responding consumers reported preferring to buy from companies that tailor their experience to their wants and needs. Meanwhile, 53 percent of the respondents expressed high concern over the privacy of their personal information.
Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Qualtrics. (October 30, 2024). Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
[Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. "Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
." Chart. October 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. (2024). Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics. "Consumers' Attitudes toward a Personalized Brand Experience Worldwide as of 3rd Quarter 2024
." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
Qualtrics, Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
Statista, https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/ (last visited December 22, 2024)
Consumers' attitudes toward a personalized brand experience worldwide as of 3rd quarter 2024
[Graph], Qualtrics, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536437/consumers-attitudes-personalized-brand-experience/
