During a global survey in the third quarter of 2024, approximately 61 percent of responding consumers said that trusting the information provided was a priority when interacting with brands. Completing the interaction quickly and convenience followed, respectively listed by 46 and 44 percent of the respondents.
Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Qualtrics. (October 30, 2024). Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. "Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024." Chart. October 30, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. (2024). Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics. "Consumers' Leading Priorities When Interacting with Brands Worldwide as of 3rd Quarter 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/
Qualtrics, Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 Statista, https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/ (last visited November 22, 2024)
Consumers' leading priorities when interacting with brands worldwide as of 3rd quarter 2024 [Graph], Qualtrics, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536433/consumers-priorities-brand-interaction/
