During a global survey in the third quarter of 2024, approximately 46 percent of responding consumers chose service delivery issues as a reason for a poor experience with a brand. Communication problems and employee interactions followed, respectively selected by 45 and 39 percent of the respondents.
Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
among consumers in Australia, Brazil, Canada, China, Denmark, France, Germany, Hong Kong, Ireland, India, Italy, Japan, Mexico, the Netherlands, New Zealand, the Philippines, Singapore, South Korea, Spain, Sweden, the United Arab Emirates, the United Kingdom, and the United States.
Method of interview
Online survey
Supplementary notes
The source does not specify the age of the respondents or the number of respondents per surveyed territory.
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Qualtrics. (October 30, 2024). Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
[Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/
Qualtrics. "Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
." Chart. October 30, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/
Qualtrics. (2024). Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/
Qualtrics. "Leading Reasons for Poor Experiences with Brands According to Consumers Worldwide as of 3rd Quarter 2024
." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/
Qualtrics, Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
Statista, https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/ (last visited November 22, 2024)
Leading reasons for poor experiences with brands according to consumers worldwide as of 3rd quarter 2024
[Graph], Qualtrics, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536427/reasons-poor-experiences-brands-consumers/
