Brand attitudes towards social media advertising worldwide 2024

Published by Statista Research Department, Nov 25, 2024

During a 2024 survey, four percent of responding marketing executives from across the globe stated that they were cutting down on social media spending as they were concerned about the implications for brand safety. Another 13 percent said that they had concerns over disinformation on social media, but kept advertising because that is where the target audience was.

Brand attitudes towards social media advertising worldwide as of November 2024

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Release date

November 2024

Region

Worldwide

Survey time period

as of November 2024

Number of respondents

1,165 respondents

Special properties

among marketing executives

Supplementary notes

The source does not say when the survey was conducted. The date provided is the publication date.

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Statistics on " Social media advertising and marketing worldwide "

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Overview

7

Market leaders

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Usage

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Effectiveness & metrics

5

Consumers

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The role of AI in social media marketing

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Topics

Social media advertising and marketing in the U.S.Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketingInfluencer marketing in the U.S.
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