After Black Friday weekend in 2024, nearly 60 percent of consumers in Canada intended to do most of their holiday season shopping in stores. Less than 30 percent of shoppers intended to focus their efforts on the web after this point. What is striking about the results is that online channels were more popular options before and during Black Friday, and less so once these sales events passed.
Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe
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PwC. (November 12, 2024). Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. "Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe." Chart. November 12, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. (2024). Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC. "Which Channel Consumers in Canada Will Use to Do Most of Their Holiday Season Shopping during The Black Friday Period in 2024, by Timeframe." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
PwC, Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe Statista, https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/ (last visited November 15, 2024)
Which channel consumers in Canada will use to do most of their holiday season shopping during the Black Friday period in 2024, by timeframe [Graph], PwC, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1536202/where-consumers-will-holiday-shop-offline-canada/
