During a September 2024 survey about boycotting brands in Brazil, approximately 59 percent of responding consumers said they stopped purchasing certain products and services during the two years preceding the study. Around one-quarter (25 percent) of respondents reported very frequently coming across social media posts promoting the boycott of products or services, while 19 percent said they stopped buying from a brand and criticized it online.
Consumer attitudes toward boycotting brands in Brazil as of September 2024
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Nexus. (October 29, 2024). Consumer attitudes toward boycotting brands in Brazil as of September 2024 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/
Nexus. "Consumer attitudes toward boycotting brands in Brazil as of September 2024." Chart. October 29, 2024. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/
Nexus. (2024). Consumer attitudes toward boycotting brands in Brazil as of September 2024. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/
Nexus. "Consumer Attitudes toward Boycotting Brands in Brazil as of September 2024." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/
Nexus, Consumer attitudes toward boycotting brands in Brazil as of September 2024 Statista, https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/ (last visited December 26, 2024)
Consumer attitudes toward boycotting brands in Brazil as of September 2024 [Graph], Nexus, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1536198/consumer-attitude-boycott-brand-brazil/