Leading reasons to consume live commerce in Malaysia 2024

Published by
Amanda Siddharta,
Nov 14, 2024

According to a 2024 survey on influencer marketing in Malaysia, 75 percent of respondents stated that their main motivation to consume live commerce content was to obtain good deals. Meanwhile, 64 percent of respondents said they wanted to get product reviews out of live commerce content.

Leading motivations to watch live commerce among respondents in Malaysia as of August 2024

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Release date

October 2024

Region

Malaysia

Survey time period

June to August 2024

Number of respondents

400 respondents

Special properties

consumer survey with 2,400 respondents conducted across six Southeast Asian countries

Supplementary notes

Original question: “What are your main motivations for consuming live commerce content?”

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