Leading platforms to watch live commerce in Malaysia 2024

Published by
Amanda Siddharta,
Nov 14, 2024

According to a 2024 survey on influencer marketing in Malaysia, 80 percent of respondents stated that they have watched live commerce content on TikTok in the past year. Meanwhile, 69 percent of respondents said they have watched live commerce on Shopee. 

Leading platforms to watch live commerce among respondents in Malaysia as of August 2024

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Release date

October 2024

Region

Malaysia

Survey time period

June to August 2024

Number of respondents

400 respondents

Special properties

consumer survey with 2,400 respondents conducted across six Southeast Asian countries

Supplementary notes

Original question: "Where have you watched live commerce content in the last 12 months?"

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