Shopping intent on Black Friday and Cyber Monday 2024, by country

Published by Daniela Coppola, Nov 13, 2024

Among the surveyed buyers around the world, there is a greater intent to buy on Black Friday than the Cyber Monday in 2024. More than half of the shoppers in the United Arab Emirates revealed an intent to buy on Black Friday, and 36 percent on the Cyber Weekend. In the United States, the intention to buy on Black Friday (36 percent) and Cyber Monday (34 percent) are similar. The largest gap between the intent to buy in both mega sale events was in Italy, where 49 percent of buyers revealed their plan to buy on Black Friday, and only 19 percent in Cyber Monday.

Shopping intent on Black Friday and Cyber Monday in 2024, by country

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Release date

September 2024

Region

Worldwide, Australia, Canada, France, Germany, India, Italy, Singapore, Spain, United Arab Emirates, United Kingdom, United States

Survey time period

July 12 to 30, 2024

Number of respondents

>1,000

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Statistics on " Black Friday in France "

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Black Friday worldwide

6

Black Friday shopping in France

8

Spending plans

6

Online shopping

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Topics

Black Friday in FranceU.S. Thanksgiving weekend shoppingBlack Friday in the UKChristmas gift shopping in FranceBlack Friday worldwide
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