Among the surveyed shoppers in the United States between 18 and 34 years old, social media was the most likely channel to create awareness on Black Friday and Cyber Monday in 2024. For 48 percent of shoppers from 35 years old, online shopping websites were the main channel to notice mega event sales. Mega-sale events were equally likely to be noticed by consumers in both age groups.
Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group
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YouGov. (September 29, 2024). Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. "Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group." Chart. September 29, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. (2024). Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov. "Channels Where Consumers Are More Likely to Notice Black Friday and Cyber Monday in The United States in 2024, by Age Group." Statista, Statista Inc., 29 Sep 2024, https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
YouGov, Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group Statista, https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/ (last visited December 22, 2024)
Channels where consumers are more likely to notice Black Friday and Cyber Monday in the United States in 2024, by age group [Graph], YouGov, September 29, 2024. [Online]. Available: https://www.statista.com/statistics/1536023/channels-rising-awareness-on-shopping-events-united-states/
