Channels driving awareness about Black Friday and Cyber Monday in the U.S. 2024

Published by Daniela Coppola, Nov 13, 2024

Online media plays a crucial role in the visibility of mega-sale events. Online shopping websites are the most popular channel for surveyed shoppers to notice Black Friday and Cyber ​​Monday in the United States in 2024. 44 percent of survey participants are most likely to notice Black Friday and Cyber ​​Monday in online advertising and social media. Retailer websites and apps are most likely to be noticed by 39 percent of Black Friday and Cyber Monday shopers in the United States in 2024.

Channels driving awareness about Black Friday and Cyber Monday in the United States in 2024

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Release date

September 2024

Region

United States

Survey time period

July 12 to 30, 2024

Number of respondents

>100

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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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