Main reasons for online grocery shopping in Italy 2024

Published by Daniela Coppola, Nov 13, 2024

A survey conducted in Italy in 2024 showed what are the main reasons for buying groceris online instead of going to brick-and-mortar stores. Around 60 percent of consumers consider online shopping to be more comfortable than having to go in person, followed by over half who see it as time saving.

Main advantages of buying groceries online in Italy in 2024

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Release date

October 2024

Region

Italy

Survey time period

17 to 18 October, 2024

Number of respondents

1,051 respondents

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Topics

Online grocery shopping in the United Kingdom (UK)Online grocery shopping in the NetherlandsOnline grocery market in ItalyFashion e-commerce in the United KingdomOnline grocery shopping in Germany
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