Views on online advertising in Germany in 2024

Published by
Kasia Davies,
Nov 19, 2024

In 2024, around 43 percent of people in Germany said they were often annoyed by advertising on the internet. Roughly 22 percent of people used ad blockers whilst they were on the internet. Access millions of exclusive survey results with Statista Consumer Insights.

Views on online advertising in Germany in 2024

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Number of respondents

35,917 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible. 

During the survey, the question was phrased as follows: “Which of these statements about online advertising do you agree with?”

As of October 7th, 2024.

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Statistics on " Social media in Germany "

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Overview

7

Social media users

7

Social media activities

5

Influencers

6

Social commerce and social media advertising

8

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Topics

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