In 2023, diabetes was the therapeutic area with the largest ad spending in the United States. The combined weight loss/diabetes ad spending exceeded one billion U.S. dollars that year. This includes spending from national TV broadcasts, print publications, newspapers and websites, podcasts and social media platforms.
Prescription drug ad spending in the United States in 2023, by leading therapeutic area
(in million U.S. dollars)
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CNBC. (April 3, 2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars)." Chart. April 3, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. (2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription Drug Ad Spending in The United States in 2023, by Leading Therapeutic Area (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC, Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) Statista, https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/ (last visited December 22, 2024)
Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph], CNBC, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
