In 2023, diabetes was the therapeutic area with the largest ad spending in the United States. The combined weight loss/diabetes ad spending exceeded one billion U.S. dollars that year. This includes spending from national TV broadcasts, print publications, newspapers and websites, podcasts and social media platforms.
Prescription drug ad spending in the United States in 2023, by leading therapeutic area
(in million U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
CNBC. (April 3, 2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars)." Chart. April 3, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. (2024). Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC. "Prescription Drug Ad Spending in The United States in 2023, by Leading Therapeutic Area (in Million U.S. Dollars)." Statista, Statista Inc., 3 Apr 2024, https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
CNBC, Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) Statista, https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/ (last visited November 21, 2024)
Prescription drug ad spending in the United States in 2023, by leading therapeutic area (in million U.S. dollars) [Graph], CNBC, April 3, 2024. [Online]. Available: https://www.statista.com/statistics/1535833/ad-spend-rx-drugs-in-the-us-by-therapy-area/
