GMV share of leading product categories on TikTok Shop in Malaysia Q1 2024

Published by
Amanda Siddharta,
Nov 12, 2024

As of the first quarter of 2024, beauty, health, and personal care was the leading category of products bought from TikTok Shop in Malaysia, accounting for 14 percent of the total gross merchandise value (GMV). TikTok Shop was among the leading online shopping platforms in Malaysia.

Leading product categories of items bought from TikTok Shop in Malaysia as of 1st quarter 2024, by share of gross merchandise value (GMV)

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Release date

October 2024

Region

Malaysia

Survey time period

Q1 2024

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders. 

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