Share of holiday shoppers by generation and channel in the United States 2024

Published by Daniela Coppola, Nov 13, 2024

In 2024, more than a third of Generation Z shoppers surveyed in the Unted States expect to buy online on a mobile device during the holiday season. Millennial respondents would mostly buy online, with 31 percent buying from their smarthphone and 23 percent from their computers. Boomer shoppers are as likely to buy online as offline in the holliday season.

Share of holiday shoppers in the United States in 2024, by generation and shopping method

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Release date

September 2024

Region

United States

Survey time period

June 2024

Number of respondents

1,000 respondents

Age group

18 years and older

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Statistics on " Holiday season e-commerce in the United States "

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Overview

6

Online retailers

8

Consumption

8

Devices and social media

5

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Topics

Holiday season e-commerce in the United StatesU.S. Christmas season shoppingBeauty and personal care e-commerce in the United StatesE-commerce in the United StatesFashion e-commerce in the United States
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