According to a survey on preferences in advertising in New Zealand in 2024, 38 percent of the New Zealand costumers preferred a brand that matched with their own ethics and values. Another 15 percent indicated that knowing the company's backstory and purpose is most important for them.
Breakdown of brand qualities most important to consumers in New Zealand in 2024
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Intuit. (August 10, 2024). Breakdown of brand qualities most important to consumers in New Zealand in 2024 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of brand qualities most important to consumers in New Zealand in 2024." Chart. August 10, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. (2024). Breakdown of brand qualities most important to consumers in New Zealand in 2024. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of Brand Qualities Most Important to Consumers in New Zealand in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
Intuit, Breakdown of brand qualities most important to consumers in New Zealand in 2024 Statista, https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/ (last visited December 20, 2024)
Breakdown of brand qualities most important to consumers in New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535751/new-zealand-costumer-preference-in-brand-qualities/
