According to a survey on preferences in advertising in Australia in 2024, 36 percent of the Australian costumers preferred a brand that matched with their own ethics and values. Another 16 percent indicated that knowing the company's backstory and purpose is most important for them.
Breakdown of brand qualities most important to consumers in Australia in 2024
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Intuit. (August 10, 2024). Breakdown of brand qualities most important to consumers in Australia in 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of brand qualities most important to consumers in Australia in 2024." Chart. August 10, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/
Intuit. (2024). Breakdown of brand qualities most important to consumers in Australia in 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/
Intuit. "Breakdown of Brand Qualities Most Important to Consumers in Australia in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/
Intuit, Breakdown of brand qualities most important to consumers in Australia in 2024 Statista, https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/ (last visited December 23, 2024)
Breakdown of brand qualities most important to consumers in Australia in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535750/australia-costumer-preference-in-brand-qualities/
