According to a survey on preferences in advertising in New Zealand in 2024, consumers seemed to especially like personalized content in advertising, as 54 percent of the respondents indicated. Pop culture references and/or memes, on the other hand, seemed to be less preferred, as 41 percent indicated.
Preference of consumers in advertising in New Zealand in 2024
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Intuit. (August 10, 2024). Preference of consumers in advertising in New Zealand in 2024 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/
Intuit. "Preference of consumers in advertising in New Zealand in 2024." Chart. August 10, 2024. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/
Intuit. (2024). Preference of consumers in advertising in New Zealand in 2024. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/
Intuit. "Preference of Consumers in Advertising in New Zealand in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/
Intuit, Preference of consumers in advertising in New Zealand in 2024 Statista, https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/ (last visited December 20, 2024)
Preference of consumers in advertising in New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535746/new-zealand-consumer-preference-in-advertising/