According to a survey conducted by Statista Consumer Insights among the Generation Z in China from October 2023 to September 2024, 60 percent of respondents were decision makers in their households when buying clothing, shoes and accessories. In addition, more than half of the respondents decided for their households which daily consumer goods and consumer electronics.
Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category
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Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category
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The original question was phrased by the source as follows: "What's the usual practice in your household: In which fields do you personally make purchasing decisions? (multi-pick)"
More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. "Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category." Chart. October 7, 2024. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. (2024). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category. Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. "Share of Chinese Consumers from The Generation Z Who Make Purchasing Decisions for Their Households as of September 2024, by Category." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista, Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category Statista, https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/ (last visited March 07, 2025)
Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
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