According to a survey conducted by Statista Consumer Insights among the Generation Z in China from October 2023 to September 2024, 60 percent of respondents were decision makers in their households when buying clothing, shoes and accessories. In addition, more than half of the respondents decided for their households which daily consumer goods and consumer electronics.
Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category
The original question was phrased by the source as follows: "What's the usual practice in your household: In which fields do you personally make purchasing decisions? (multi-pick)"
More information on the methodology can be found here.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (October 7, 2024). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. "Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category." Chart. October 7, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. (2024). Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista. "Share of Chinese Consumers from The Generation Z Who Make Purchasing Decisions for Their Households as of September 2024, by Category." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
Statista, Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category Statista, https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/ (last visited November 17, 2024)
Share of Chinese consumers from the Generation Z who make purchasing decisions for their households as of September 2024, by category [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535744/china-share-of-gen-z-decision-makers-in-household-purchases-by-product-category/
