In 2024, YouTube was the most influential social media for survey respondents from 18 to 44 years. TikTok influenced half of the consumers in the youngest threshold. The social media with the greatest influence on survey respondents from the age of 45 to 54 was Facebook. For buyers 55 years old and above YouTube had the most impact.
Influence of social media on purchasing behavior in the U.S. in 2024, by age group
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MarTech. (October 27, 2024). Influence of social media on purchasing behavior in the U.S. in 2024, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. "Influence of social media on purchasing behavior in the U.S. in 2024, by age group." Chart. October 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. (2024). Influence of social media on purchasing behavior in the U.S. in 2024, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech. "Influence of Social Media on Purchasing Behavior in The U.S. in 2024, by Age Group." Statista, Statista Inc., 27 Oct 2024, https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/
MarTech, Influence of social media on purchasing behavior in the U.S. in 2024, by age group Statista, https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/ (last visited December 22, 2024)
Influence of social media on purchasing behavior in the U.S. in 2024, by age group [Graph], MarTech, October 27, 2024. [Online]. Available: https://www.statista.com/statistics/1535716/social-media-influences-buyers-in-the-united-states/
