In 2024, YouTube was the most influential social media for survey respondents from 18 to 44 years. TikTok influenced half of the consumers in the youngest threshold. The social media with the greatest influence on survey respondents from the age of 45 to 54 was Facebook. For buyers 55 years old and above YouTube had the most impact.
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Everything on "Social search" in one document: edited and divided into chapters, including detailed references.
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Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Overview
Search engines vs. social media
Product and brand research
Generational breakdown
Trust and satisfaction
Social and search advertising
* For commercial use only
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
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