According to a survey conducted by Statista's Consumer Insights among the Generation Z in China from October 2023 to September 2024, 55 percent of respondents would pay attention to the brands when buying smartphones. In comparison, merely seven percent of respondents had no brand preference for any of the listed product categories.
Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category
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Statista. (October 7, 2024). Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
Statista. "Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category." Chart. October 7, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
Statista. (2024). Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
Statista. "Share of Consumers from The Generation Z in China Who Pay Particular Attention to Brands as of September 2024, by Product Category." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
Statista, Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category Statista, https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/ (last visited December 19, 2024)
Share of consumers from the Generation Z in China who pay particular attention to brands as of September 2024, by product category [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535694/china-brand-awareness-of-gen-z-by-product-category/
