According to a survey carried out in Europe in 2024, 92 percent of shoppers found value in exchanging their personal information for discounts or coupons. Nine out of 10 shoppers were willing to share their information for loyalty points and rewards. The third most valued benefit for consumers was early or exclusive access to offers.
Benefits consumers found valuable in exchange for personal information in Europe in 2024
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Marigold. (November 10, 2024). Benefits consumers found valuable in exchange for personal information in Europe in 2024 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/
Marigold. "Benefits consumers found valuable in exchange for personal information in Europe in 2024." Chart. November 10, 2024. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/
Marigold. (2024). Benefits consumers found valuable in exchange for personal information in Europe in 2024. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/
Marigold. "Benefits Consumers Found Valuable in Exchange for Personal Information in Europe in 2024." Statista, Statista Inc., 10 Nov 2024, https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/
Marigold, Benefits consumers found valuable in exchange for personal information in Europe in 2024 Statista, https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/ (last visited January 02, 2025)
Benefits consumers found valuable in exchange for personal information in Europe in 2024 [Graph], Marigold, November 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535688/consumers-exchange-information-for-discounts/
