According to a survey conducted by Statista's Consumer Insights in China from October 2023 to September 2024, nearly half of respondents had bought used articles within the past 12 months. Notably, the share of second-hand shoppers declines as the age of respondents increases. Generation Z respondents were the most active consumer group in supporting second-hand shopping, with a response rate of 55 percent.
Share of second-hand shoppers in China 2024, by generation
Of the 4,008 respondents, 892 were from Generation Z, 1,653 from Generation Y (millennials), 1,258 from Generation X, and 205 from the baby boomer generation.
The original question was phrased by the source as follows: ''Which of these articles have you bought secondhand in the past 12 months (no matter if online or in person)?'' (single-pick)
More information on the methodology can be found here.
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Statista. (October 7, 2024). Share of second-hand shoppers in China 2024, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/
Statista. "Share of second-hand shoppers in China 2024, by generation." Chart. October 7, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/
Statista. (2024). Share of second-hand shoppers in China 2024, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/
Statista. "Share of Second-hand Shoppers in China 2024, by Generation." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/
Statista, Share of second-hand shoppers in China 2024, by generation Statista, https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/ (last visited December 19, 2024)
Share of second-hand shoppers in China 2024, by generation [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535685/china-second-hand-market-penetration-by-generation/
