Most of the U.S. consumers taking part to a 2024 survey, did research for information online before a purchase. Customer reviews were the most favorite information source, at 86 percent, while two-thirds of consumers searched for a company or a product on a search engine. Only two percent of respondents did not conduct any of the selected research activities.
Main online activities buyers carry out before a purchase in the U.S. in 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarTech. (October 27, 2024). Main online activities buyers carry out before a purchase in the U.S. in 2024 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/
MarTech. "Main online activities buyers carry out before a purchase in the U.S. in 2024." Chart. October 27, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/
MarTech. (2024). Main online activities buyers carry out before a purchase in the U.S. in 2024. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/
MarTech. "Main Online Activities Buyers Carry out before a Purchase in The U.S. in 2024." Statista, Statista Inc., 27 Oct 2024, https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/
MarTech, Main online activities buyers carry out before a purchase in the U.S. in 2024 Statista, https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/ (last visited January 08, 2025)
Main online activities buyers carry out before a purchase in the U.S. in 2024 [Graph], MarTech, October 27, 2024. [Online]. Available: https://www.statista.com/statistics/1535684/buyers-use-research-tools-united-states/
