According to a survey conducted by Statista's Consumer Insights among Generation Z in China from October 2023 to September 2024, 55 percent of respondents said they had bought something from an apparel or footwear store within the past 12 months. Department store was the second most popular offline channel among the Chinese Zoomers, with half of the respondents having made purchases there during that period.
Popular offline shopping channels among the Generation Z consumers in China as of September 2024
The original question was phrased by the source as follows: "Which of these types of physical stores have you bought something from in the past 12 months? (multi-pick)"
More information on the methodology can be found here.
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Statista. (October 7, 2024). Popular offline shopping channels among the Generation Z consumers in China as of September 2024 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/
Statista. "Popular offline shopping channels among the Generation Z consumers in China as of September 2024." Chart. October 7, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/
Statista. (2024). Popular offline shopping channels among the Generation Z consumers in China as of September 2024. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/
Statista. "Popular Offline Shopping Channels among The Generation Z Consumers in China as of September 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/
Statista, Popular offline shopping channels among the Generation Z consumers in China as of September 2024 Statista, https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/ (last visited December 19, 2024)
Popular offline shopping channels among the Generation Z consumers in China as of September 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535670/china-offline-shopping-channels-of-gen-z/
