Online purchases of Zoomers in China 2024, by category

Published by
Xin Ou,
Nov 11, 2024

According to a survey conducted by Statista's Consumer Insights among Generation Z in China from October 2023 to September 2024, apparel and footwear were the most popular product categories for online shopping, with 47 percent and 44 percent of respondents having purchased them within the previous 12 months, respectively. Merely seven percent of the respondents had not bought anything online during that period.

Product categories which the Generation Z consumers in China have recently bought online as of September 2024

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Source

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Release date

October 2024

Region

China

Survey time period

October 4, 2023 to September 20, 2024

Number of respondents

892 respondents

Age group

18-29 years

Method of interview

Online survey

Supplementary notes

The original question was phrased by the source as follows: "Which of these items have you bought online in the past 12 months? (multi-pick)"

More information on the methodology can be found here.

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