Among the surveyed consumers in 2024, Google and other search engines were the most popular channels for product discovery, and for researching more information on products or comparing items. To complete the purchase, 37 percent of consumers would use online marketplaces.
Main online channels consumers use in the purchase process in 2024
Characteristic
Discovery of products/ideas on what to buy
Researching for more information on products or comparing items
The survey was conducted in the following countries and territories: Australia; Brazil; Canada; China; Czechia; Egypt; France; Germany; Hong Kong, SAR; Hungary; India; Indonesia; Ireland; Malaysia; Mexico; the Netherlands; the Philippines; Poland; Qatar; Romania; Saudi Arabia; Singapore; Slovakia; South Africa; South Korea; Spain; Thailand; United Arab Emirates; Ukraine; the United States; and Vietnam.
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PwC. (May 14, 2024). Main online channels consumers use in the purchase process in 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog
PwC. "Main online channels consumers use in the purchase process in 2024." Chart. May 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog
PwC. (2024). Main online channels consumers use in the purchase process in 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog
PwC. "Main Online Channels Consumers Use in The Purchase Process in 2024." Statista, Statista Inc., 14 May 2024, https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog
PwC, Main online channels consumers use in the purchase process in 2024 Statista, https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog (last visited November 21, 2024)
Main online channels consumers use in the purchase process in 2024 [Graph], PwC, May 14, 2024. [Online]. Available: https://www.statista.com/statistics/1535618/online-channels-consumers-purchase-process/?campaign=BranchenID-413&utm_souce=Blog
