Among the surveyed consumers in 2024, Google and other search engines were the most popular channels for product discovery, and for researching more information on products or comparing items. To complete the purchase, 37 percent of consumers would use online marketplaces.
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Everything on "Social search" in one document: edited and divided into chapters, including detailed references.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield
Vice President, Hearst Magazines
Overview
Search engines vs. social media
Product and brand research
Generational breakdown
Trust and satisfaction
Social and search advertising
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
