Consumer preference in advertising Australia 2024

Published by
Christopher Hughes,
Nov 12, 2024

According to a survey on preferences in advertising in Australia in 2024, consumers seemed to especially like personalized content in advertising, as 60 percent of the respondents indicated. Pop culture references and/or memes, on the other hand, seemed to be less preferred, as 38 percent indicated. 

Preference of consumers in advertising in Australia in 2024

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Release date

August 2024

Region

Australia

Survey time period

February 2024

Number of respondents

1,000 respondents

Method of interview

Online interview

Supplementary notes

Original question: "The Biggest Likes vs. Dislikes for Australian and New Zealand Consumers."

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Overview

6

Traditional media

4

Digital media

5

Advertising and enterprises

4

Advertising companies

5

Leading players

8

Media conglomerates

8

Consumer perception

7

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