Aldi's gross advertising expenditure in Germany in 2023
In 2023, Aldi's total gross advertising expenditure in Germany was almost 249 million euros. This was an increase compared to the previous year. The most money was allocated to TV and radio.
Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros)
Source
In cooperation with
Release date
June 2024
More information
Region
Germany
Survey time period
2017 to 2023
Supplementary notes
¹ OOH / cinema were reported together until 2019.
² Advertising broadcasts have been reported since 2020. The values ​​of previous years are only comparable to a limited extent.
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Nielsen. (June 30, 2024). Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/
Nielsen. "Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros)." Chart. June 30, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/
Nielsen. (2024). Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/
Nielsen. "Development of Gross Advertising Expenditure of Aldi in Germany from 2017 to 2023 (in Thousand Euros)." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/
Nielsen, Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros) Statista, https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/ (last visited December 21, 2024)
Development of gross advertising expenditure of Aldi in Germany from 2017 to 2023 (in thousand euros) [Graph], Nielsen, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1535566/gross-advertising-expenditure-aldi-germany/