Media-Saturn-Holding's gross advertising expenditure in Germany in 2023

Published by
Kasia Davies,
Nov 11, 2024

In 2023, Media-Saturn-Holding's total gross advertising expenditure in Germany was almost 291 million euros. This was an increase compared to the previous year. The most money was allocated to TV and digital.

Development of gross advertising expenditure of Media-Saturn-Holding in Germany from 2018 to 2023 (in thousand euros)

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Release date

June 2024

Region

Germany

Survey time period

2018 to 2023

Supplementary notes

¹ OOH / cinema were reported together until 2019.

² Advertising broadcasts have been reported since 2020. The values ​​of previous years are only comparable to a limited extent.

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Statistics on " Radio advertising in Germany "

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Overview

7

Reach

6

Revenues and investments

6

Brand advertising

8

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Topics

Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
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