Amazon's gross advertising expenditure in Germany in 2023

Published by
Kasia Davies,
Nov 11, 2024

In 2023, Amazon's total gross advertising expenditure in Germany was almost 472 million euros. This was a decrease compared to the previous year. The most money was allocated to digital and TV.

Development of gross advertising expenditure of Amazon in Germany from 2017 to 2023 (in thousand euros)

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Release date

June 2024

Region

Germany

Survey time period

2017 to 2023

Supplementary notes

¹ OOH / cinema were reported together until 2019.

² Advertising broadcasts have been reported since 2020. The values ​​of previous years are only comparable to a limited extent.

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Statistics on " Radio advertising in Germany "

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Overview

7

Reach

6

Revenues and investments

6

Brand advertising

8

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