Lidl's gross advertising expenditure in Germany in 2023
In 2023, Lidl's total gross advertising expenditure in Germany was around 559 million euros. This was the highest figure since 2018. The most money was allocated to print and TV.
Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros)
Source
In cooperation with
Release date
June 2024
More information
Region
Germany
Survey time period
2018 to 2023
Supplementary notes
¹ OOH / cinema were reported together until 2019.
² Advertising broadcasts have been reported since 2020. The values ​​of previous years are only comparable to a limited extent.
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Starter Account
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Nielsen. (June 30, 2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros)." Chart. June 30, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. (2024). Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros). Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen. "Development of Gross Advertising Expenditure of Lidl Services in Germany from 2018 to 2023 (in Thousand Euros)." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/
Nielsen, Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) Statista, https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/ (last visited November 19, 2024)
Development of gross advertising expenditure of Lidl Services in Germany from 2018 to 2023 (in thousand euros) [Graph], Nielsen, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1535519/gross-advertising-expenditure-lidl-germany/