Every so often, gift cards are more of a gift to the retailer than it is for the intended recipient. In 2024, about a third of consumers in the United States, who had an unused gift card balance, admitted that they did not make use of it, because they had simply forgotten about the gift card entirely. Over one in five even said the voucher had expired before they got to the point of trying to use it.
Leading reasons why consumers did not use their gift card balance in 2024
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Accenture. (October 30, 2024). Leading reasons why consumers did not use their gift card balance in 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1535498/unused-gift-card-balances/
Accenture. "Leading reasons why consumers did not use their gift card balance in 2024." Chart. October 30, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1535498/unused-gift-card-balances/
Accenture. (2024). Leading reasons why consumers did not use their gift card balance in 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1535498/unused-gift-card-balances/
Accenture. "Leading Reasons Why Consumers Did Not Use Their Gift Card Balance in 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1535498/unused-gift-card-balances/
Accenture, Leading reasons why consumers did not use their gift card balance in 2024 Statista, https://www.statista.com/statistics/1535498/unused-gift-card-balances/ (last visited December 22, 2024)
Leading reasons why consumers did not use their gift card balance in 2024 [Graph], Accenture, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1535498/unused-gift-card-balances/