In September 2024, the public radio broadcasters had a market share of almost 22 percent when it came to advertising expenditure. Traditional radio has struggled to keep up with audio streaming.
Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters
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RMS. (October 17, 2024). Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/
RMS. "Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters." Chart. October 17, 2024. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/
RMS. (2024). Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/
RMS. "Radio Market Shares in Germany from January to September 2024, by Gross Advertising Expenditure and Volume per Second of Private Broadcasters and Public Broadcasters." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/
RMS, Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters Statista, https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/ (last visited November 19, 2024)
Radio market shares in Germany from January to September 2024, by gross advertising expenditure and volume per second of private broadcasters and public broadcasters [Graph], RMS, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1535490/radio-market-shares-ad-expenditure-germany/