Leading barriers to trying plant-based food and beverage products Australia 2024

Key barriers to trying plant-based food and beverage alternative products in Australia as of July 2024

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Release date

July 2024

Region

Australia

Survey time period

July 1, 2024 to July 5, 2024

Number of respondents

1,144*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*26 percent of all respondents surveyed were aware of plant-based foods or beverages but had not tried them.

Survey question: Why have you never consumed [plant-based food and beverages]?

Multiple answers were possible.

Only the top 15 barriers to trying plant-based food and beverages are represented.

Respondent gender distribution:

- Female: 53 percent 

- Male: 47 percent

Respondent age distribution:

- 18-24 years: 10 percent

- 25-34 years: 20 percent

- 35-45 years: 21 percent

- 45 years and over: 49 percent

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Statistics on " Plant-based dairy and egg alternatives in the United States "

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8

Yogurt substitutes

7

Cheese substitutes

7

Other plant-based segments

6
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