U.S.: top five ways beauty buyers adjusted their shopping habits in 2024

Main ways beauty buyers adjusted their shopping habits in the United States in 2024

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Release date

July 2024

Region

United States

Survey time period

May 13, 2024 to May 31, 2024

Number of respondents

7,564*

Age group

18 years and older

Supplementary notes

*Respondents include only beauty product  buyers and the survey was weighted by the U.S. Census 18+. 

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Statistics on " Gen Z and the beauty market in the United States "

Other statistics that may interest you Gen Z and the beauty market in the United States

Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8
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