U.S.: top five ways beauty buyers adjusted their shopping habits in 2024

Published by Statista Research Department, Nov 6, 2024

According to a survey conducted in May 2024, about a third of beauty buyers in the United States have adopted cost-cutting adjustments to their shopping habits. For example, 37 percent of respondents said they were more likely to compare prices from different brands before making a purchase decision. In addition, 35 percent of respondents have simply decided to not purchase a beauty product because the price was too high. 

Main ways beauty buyers adjusted their shopping habits in the United States in 2024

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Release date

July 2024

Region

United States

Survey time period

May 13, 2024 to May 31, 2024

Number of respondents

7,564*

Age group

18 years and older

Supplementary notes

*Respondents include only beauty product  buyers and the survey was weighted by the U.S. Census 18+. 

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Statistics on " Gen Z and the beauty industry in the United States "

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Market overview

6

Leading brands

5

Skincare

7

Consumer preferences

8

Expenditure

7

Digital behavior

8

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