Highly followed TikTok account categories in the U.S. 2024

Main categories of TikTok accounts followed by adult internet users in the United States as of June 2024

CharacteristicShare of respondents
Mid-tier individual influencers and creators 46%
Small accounts 38%
Mega influencers and internet celebrities 6%
Entertainers, celebrities and other pop culture personalities 2%
Brand officials or company spokespersons 2%
Journalists, pundits and media outlets 0.4%
Industry professionals or experts 0.3%
Nonprofit organizations 0.2%
Politicians, officials and government agencies 0.1%
Created with Highcharts 7.2.2Share of respondents46%46%38%38%6%6%2%2%2%2%0.4%0.4%0.3%0.3%0.2%0.2%0.1%0.1%Mid-tier individual influencers and creatorsSmall accountsMega influencers and internet celebritiesEntertainers, celebrities and other pop culture personalitiesBrand officials or company spokespersonsJournalists, pundits and media outletsIndustry professionals or expertsNonprofit organizationsPoliticians, officials and government agencies
0%5%10%15%20%25%30%35%40%45%50%55%
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Source

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Release date

October 2024

Region

United States

Survey time period

April 8 to 16, 2024, and June 14 to 20, 2024

Number of respondents

664 respondents

Age group

18 years and older

Special properties

accounts categorized through machine learning methods using publicly available account information and five latest videos posted by the account

Method of interview

Panel survey

Supplementary notes

The source analyzed 227,946 TikTok accounts. 

The values may not sum up to 100 percent due to rounding.

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