Highly followed TikTok account categories in the U.S. 2024

As of June 2024, 46 percent of the TikTok accounts followed by adults in the United States were of mid-tier influencers who had a follower count between 5,000 and one million. The second most followed type of account among U.S. users were small accounts with less than 5,000 followers, which represented 38 percent of all TikTok content followed in the U.S. Around six percent of the accounts popular among the U.S. audience belonged to big influencers who held a followership of one million and above.